If you look at the big picture of the logo you’ll notice the “O” and the “P” with the curve underneath represent a smiley face. IHOP stands for “International House of Pancakes”. I chose this brand because their logo looks very appealing to me and it has, in the past, made me buy this product because of it. The strawberry looks very appetizing and adding the sugar on it adversities the product in a fresh, natural, delicious way. They include a picture of a strawberry that is bright red which could represent passion and it also gives the logo a pop of color. They have a leaf as the dot for the letter I, also implying “natural”. The use of the color green in the lettering can represent nature. I really like their logo because of how earthy and fresh their logo is.
When I read this definition, 2 brands came to my mind that I believe have very unique logos. “A logo is a unique type of lettering that spells out the name of a brand or organization. It should express the spirit and personality of what it stands for, while also being unique, memorable, and recognizable at a glance.”
